Client: Campbell
Campaign: China Launch
Channel: Hyper | Convenient Store
Objective: Brand Sales | Brand Activation
Challenge:
Successfully launch and grow Swanson chicken broth in China
Solution:
Unisono provided its 'W@R' (Winning at Retail) offer: An inclusive retail out-sourcing solution based on winning at retail via continuous creativity & premise differentiation. From The Big Idea, a CRM rundown, key visual designs, POSM development, sourcing, merchandising and tracking, sampling, demos and shows, to promoter provision, training and year-long management.
Results:
300 promoters drove 4.6 million brand experiences
24,302 promo days in 6 cities
Campaign: China Launch
Channel: Hyper | Convenient Store
Objective: Brand Sales | Brand Activation
Challenge:
Successfully launch and grow Swanson chicken broth in China
Solution:
Unisono provided its 'W@R' (Winning at Retail) offer: An inclusive retail out-sourcing solution based on winning at retail via continuous creativity & premise differentiation. From The Big Idea, a CRM rundown, key visual designs, POSM development, sourcing, merchandising and tracking, sampling, demos and shows, to promoter provision, training and year-long management.
Results:
300 promoters drove 4.6 million brand experiences
24,302 promo days in 6 cities
