Client: Corona Extra
Campaign: Olla Corona
Channel: Bar | Restaurant | Club
Objective: Brand Sales | Brand Activation
Challenge:
Mexico's # 1 import beer outsourced for the first year its nationwide sales & promotion staffing with aggressive sales objectives and year-long seasonal activations to be conducted all across China
Solution:
Unisono provided its 'I.D.E.A. for RESULTS' promoter provision & management offer: An integrated outsourcing solution based on Intelligence, Design, Execution and Analysis to deliver both Brand Promise & Brand Sales Results.
Results:
132 promo-girls surpassed Corona's annual sales targets through 38 016 activations
48 weeks in 29 cities
Campaign: Olla Corona
Channel: Bar | Restaurant | Club
Objective: Brand Sales | Brand Activation
Challenge:
Mexico's # 1 import beer outsourced for the first year its nationwide sales & promotion staffing with aggressive sales objectives and year-long seasonal activations to be conducted all across China
Solution:
Unisono provided its 'I.D.E.A. for RESULTS' promoter provision & management offer: An integrated outsourcing solution based on Intelligence, Design, Execution and Analysis to deliver both Brand Promise & Brand Sales Results.
Results:
132 promo-girls surpassed Corona's annual sales targets through 38 016 activations
48 weeks in 29 cities
