Client: Nike
Campaign: Every Hit Counts
Channel: School | Campus
Objective: Brand Activation
Challenge:
Deliver Nike Women's "This is Love" proposition to the 18-22 year old female campus students utilizing kick-boxing as the activation platform
Solution:
Unisono revisited kick-boxing as its "Every Hit Counts" gym workout centered on 5 Nike instructors delivering to +400 students / campus a 1 hour intense workout
Results:
10,529 girls engaged in a 1 hour kick- boxing workout
24 campuses in 4 cities
1 grand finale in Shanghai
Campaign: Every Hit Counts
Channel: School | Campus
Objective: Brand Activation
Challenge:
Deliver Nike Women's "This is Love" proposition to the 18-22 year old female campus students utilizing kick-boxing as the activation platform
Solution:
Unisono revisited kick-boxing as its "Every Hit Counts" gym workout centered on 5 Nike instructors delivering to +400 students / campus a 1 hour intense workout
Results:
10,529 girls engaged in a 1 hour kick- boxing workout
24 campuses in 4 cities
1 grand finale in Shanghai
