Client: Unilever LUX
Campaign: SENSE Platform
Channel: Hair Beauty Salon
Objective: Brand Activation
Challenge:
Activate white collar audiences at a lasting rest-point moment to offer sampling and coupon while displaying brand benefits
Solution:
Unisono provided its 'SENSE Platform' : A long-term partnership with hair beauty salons across China enabling:
> Advertising frames on mirrors
> 1-to-1 comm. through stylist
> Sampling, coupon, games…
In a controlled environment with a target audience at rest.
Results:
500,000 samples & coupons via 5 million audience exposure
1,270 salon partners
5 months in 4 cities
Campaign: SENSE Platform
Channel: Hair Beauty Salon
Objective: Brand Activation
Challenge:
Activate white collar audiences at a lasting rest-point moment to offer sampling and coupon while displaying brand benefits
Solution:
Unisono provided its 'SENSE Platform' : A long-term partnership with hair beauty salons across China enabling:
> Advertising frames on mirrors
> 1-to-1 comm. through stylist
> Sampling, coupon, games…
In a controlled environment with a target audience at rest.
Results:
500,000 samples & coupons via 5 million audience exposure
1,270 salon partners
5 months in 4 cities
